Robert Kraft joins Michael Rubin at Merch Madness at Gillette Stadium

New England Patriots chairman and CEO Robert Kraft joined Founder and Executive chairman of Fanatics Michael Rubin at Gillette Stadium for Merch Madness, an initiative that spanned over 100 different cities across the country. Players from the Patriots, New England Revolution, Boston Celtics, and rapper Lil Baby took pictures, signed autographs and spent time with kids from local organizations who took part in football drills and received Fanatics merchandise.

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